Judgement or Judgment, that is the question. While working on the brand for new law firm, Butcher Litigation, we learned that not all Judgements are created equal and, in fact, some are actually Judgments (no "e"). Quirky as it looks to us, the brand execution itself, allows the art direction to be classic, professional or modern. As a colour scheme, we chose black and white, which is a testament to the firm’s ability to provide an affordable, succinct service. We worked closely with the firm to create a new look across their business collateral including letterhead, business cards, electronic files, and search engine friendly website with legal specific content management system.
All in all, we think it all came together quite nicely, but, at the end of the day, who are we to judg?