Cunningham Bounds: Logo Design
Project
Founded in 1958, Cunningham Bounds has been representing plaintiffs for over 50 years. Known to thoroughly prepare each case and leave no stone unturned, no evidence untouched, and no detail unexamined; Cunningham Bounds needed their logo updated.
The firm’s brand is one built on strength and tenacity, so we tweaked the firm’s trademark red to increase its depth and power.
While the original logo and wordmark had served the firm quite well, it no longer replicated well in a digital and sponsorship format. Not wanting to completely rebrand the firm, as there was a significant amount of equity already built up in the firm’s brand, we refreshed their icon and wordmarks for various formats, sizes and uses.
The firm’s brand is one built on strength and tenacity, so we tweaked the firm’s trademark red to increase its depth and power.
