Partners Indemnity Insurance Brokers Ltd.: Brand Positioning and Awareness Strategy

Partners Indemnity Insurance Brokers has been around since 1923 and has become one of the 20 largest privately-owned brokerages in Canada. The Burlington branch of Partners Indemnity opened in 1999 and specializes in corporate insurance and risk management. The firm has worked with countless clients to address liability concerns and protect tangible and intangible assets.

Approached by Managing Partner Joel Carey, we interviewed the senior management of the brokerage to better understand their key markets, clients, services, offerings, and value proposition.

We worked with the partners to craft all new brand messaging and corporate content that was used as headlines for their website and advertising, and brand communications that can be found throughout their website and brochures.

With a firm focus of providing world-class around-the-clock service for all corporate insurance and risk management needs, the partners were able to clearly articulate how they go above and beyond for their clients on a daily basis. Through their deep knowledge of the coverages they offer and their client’s businesses, concerns, and goals; the brokers at Partners Indemnity provide a thorough analysis of current coverages and ensure a quick and efficient resolution to any corporate insurance matter.

We worked with the partners to craft all-new brand messaging and corporate content that was used as headlines for their website and advertising, and brand communications that can be found throughout their website and brochures.