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Jan 13, 2012
Posted in Branding

So, what makes a good logo?

Since the dawn of time we have used symbols to communicate. Today we have universal symbols, traffic symbols, web symbols and monkeys with cymbals....

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Logos

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Dec 21, 2011

Humans Unite! CEO vs. SEO

By: Kalvin MacLeod

Originally Published in TLOMA Today's December 2011 Issue. A little while back I wrote an article on what not to do when search engine optimizing a...

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Dec 7, 2011

No Movember

By: Kalvin MacLeod

For us it wasn’t Movember, it was November as in No posts in Movember. What a month. Between tradeshows and speaking engagements we managed t...

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Oct 17, 2011

Nip and tuck

By: Morgan MacLeod

It’s funny how putting something to print forces you to commit. At the 11th hour last week – right before we sent our trade show creati...

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Oct 12, 2011

The whole truth

By: Kalvin MacLeod

So there’s Chris’s version of how we got our scribble and then there is the real truth. Not that everything Chris said isn&rs...

Oct 7, 2011

Eureka!

One day I was driving and thinking (not illegal. Yet.) And then it hit. An idea! A scribble! No? A scribble? Yes. A scribble. A scribble is free. ...

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Oct 5, 2011

Why so quiet?

By: Kalvin MacLeod

So things have gone a bit quiet on the ol’ public execution site as of late. We’re currently revamping the technology that powers our s...

Sep 16, 2011

Zebra Unicorns

Some people say I like to stir the pot. If by stirring the pot, they mean trying to get friends to wrestle each other for my amusement or convince ...

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Sep 14, 2011

Did you ever have to finally decide?

By: Morgan MacLeod

Determining the best position and strategy for a brand is never easy – especially if it is for your own company. When we work with clients to...

Sep 9, 2011

We are our own worst clients

(TechGuy's Note: This is actually two blog posts smushed into one and it should have been posted a while ago but we were waiting to get some image ...

Sep 8, 2011

Pitter patter...

I didn’t wait for the strategy to be completed. Our chief strategist was busy strategizing. I had some time between other clients, so I jumpe...

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Sep 7, 2011

Tell me what you really think

By: Morgan MacLeod

As most entrepreneurs and business owners know, running a company is hectic and exciting but momentum often gets you zigging and zagging so fast th...

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Aug 30, 2011

When Cutting Edge Means Drawing Blood

By: Kalvin MacLeod

So we hit a little speed bump. Our little experiment decided to go offline at 8:12pm last night. Coincidentally Microsoft upgraded our SQL server a...

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Aug 26, 2011

Read between the lines

By: Morgan MacLeod

When branding a company, we always start with research. As an information and data junkie, I spend a great deal of time searching high and low for ...

Aug 25, 2011

Chicken or egg?

When we start a project at CF we often begin with a brainstorm. Its a no holds barred, lay it all out, open discussion about anything and everythin...

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Aug 24, 2011

In case you're wondering

By: Kalvin MacLeod

This site is hosted in the cloud on Microsoft Azure (where load balancing meets deep pockets). Sitefinity 4 is Azure-aware which made the installat...

Aug 23, 2011
Posted in Branding

The hardest job in the world

Ok, maybe not the hardest but for a designer, redesigning a completely new identity (especially your own) is definitely one of the most difficult t...

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Aug 17, 2011
Posted in Development

The whats and whys

By: Kalvin MacLeod

While the next post is going to actually start fleshing out Cubicle Fugitive's process and outline where we're at with design and strategy, I thoug...

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CMS Sitefinity

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Aug 12, 2011
Posted in Branding

Publically exposing ourselves

By: Morgan MacLeod

Going public with this process begs a simple question: Why bother? Why, after 8 years of organic growth, are we embarking on the challenging proces...

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Aug 5, 2011
Posted in Branding | Development

Cue the second post

By: Kalvin MacLeod

So how’s this for transparency: I posted the original public execution blog post more than a month ago and asked that you stay tuned. Cue th...

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CMS

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