Marketing for Associations
Professional and trade associations are unique and multifaceted organizations that have equally distinct and diverse marketing needs. From finding and retaining members to conveying the benefits of joining to managing complex IT requirements such as CMS databases, CRM software, and event registration systems, to content development, crafting publications for your industry knowledge base and organizing tradeshows, sponsorships and everything in between, associations have a lot to consider when it comes to promoting themselves.
We've worked with enough associations to know that it all begins with an understanding of your core principles and values—essentially, your raison d'être and what you mean to your stakeholders. From there, we explore the challenges you face in remaining relevant to your industry along with opportunities to get your compelling message out to current and prospective members, and to retain existing members by showing them the value of memberships.
Whether you are looking to refresh your brand identity, increase membership acquisition through a marketing communications campaign, or broaden your network through greater social media engagement, Cubicle Fugitive can build and execute the right strategy for your association’s goals.