Drawing upon our strategic discovery work from other phases, we will custom design new home page options that carry forth the visual brand of the firm. If engaged for brand strategy or campaign work, we will provide a series of headlines and visuals that can establish the visual brand for the firm. These are often used in the firm’s external advertising as a campaign.
We love the design but find that all of us can get caught up in the beauty of colors, images, and design elements if we present custom mockups first. Instead, we prefer to take the firm’s new site map and architecture recommendations and visualize these in a wireframe format. Wireframes are essentially stripped-down versions of the original design that enable clients to preview recommendations for the structure, layout, functionality, and mapping of your new home page.
Once we have ensured all of the key content and elements are included, and in the right places, we provide elegant custom designs with your clients in mind.
With upwards of 40-50% of traffic coming to a law firm website (or other professional service firm website) from a mobile device, it is imperative that this be a core part of any firm’s online strategy. We recommend designing mobile views of several key sections of a firm’s website to ensure calls-to-action and functionality features make it as easy as possible for someone to navigate while not jeopardizing SEO (e.g., the ability to swipe left to right instead of scrolling up and down).
Our websites are built using responsive technology that allows you to use the same page template and automatically adapt it to the screen size of the device. Because it is fully integrated with the CMS, you can easily edit for traditional web, tablet, and mobile experiences within the same environment (meaning, you are only managing and editing one site), ensuring that your website is attractive and easy to read regardless of the device.
Interlinking of Content
Each visitor will navigate your website differently, and it is essential to give them as many opportunities to access your valuable insights, news, work, etc. from as many places as possible. Often, showing “teasers” of content highlights is the best way to entice a visitor to access more information about your firm and your work. Our data shows that visitors are more likely to access substantive content if it is fed up to the home page, and it gives clients, referrals, and prospects a reason to keep coming back to your website.
Our content management system and strategic development patterns make it extremely easy for administrators to interlink related content and enhance the overall user experience by making it exceptionally easy for people to find the information they want in as many ways as possible. We recommend that all related content be interlinked (e.g., people bios with their news, articles, blogs, awards, events, videos, webinars, etc. and vice versa). We develop all potentially interrelated content in modules that enable us to seamlessly interlink each item throughout the CMS in one click for administrators, which results in an optimal navigation experience for your users.
Regardless of the size or scale of your website design project, trust it to the leading web design firm for professional services and law firms. Contact us to see how we can take your current site from functional to award-winning and lead generating.