Having designed hundreds of professional service and law firm websites we understand how stressful the redesign process can be and work tirelessly with your internal stakeholders and partners to create a streamlined and seamless process.
Typical website process:
This is the foundation of everything we do and includes a thorough analysis of the firm, it’s people, culture, and clients. This informs all aspects of the design, architecture, content, photography, and development of the new website.
In this phase, we review current site analytics for user experiences and reimagine the user-journey to ensure it is intuitive and engaging, and that the critical content paths guide each visitor to the desired points of contact. We provide a detailed
site architecture map with recommended functionality, interlinking, search, and design details. This document helps to ensure both parties have a clear understanding of the new site architecture prior to design.
Depending upon the needs of the firm, we can have our internal copywriters research and write any desired content (e.g. brand and website copy, practice areas, and lawyer bios) to ensure consistency and optimization of key terminology across all of the
firm’s online content.
Depending upon the importance of generating new leads online, we often recommend additional search engine optimization (SEO) research and analysis which includes a review of client and competitor service offerings and an analysis of terminology through
keyword analytics software to ensure page titles, headlines, content, and metadata are targeted for the firm’s service offerings.
We take great care to visualize the firm’s brand in an online format that maximizes both the user-experience and consistently portrays the firm’s voice and points of differentiation. We provide prototypes of the overall experience with sample
transitions and provide examples of desired functionality for consideration.
Once an overall look and feel is established for the home page and a site map agreed upon, we will custom design all key sections of the firm’s website including the overall site design, all main pages, and mobile functionality. Our websites are
never designed from templates and are always custom-built to properly reflect your brand.
We work with the firm to ensure the right look and vision is achieved for custom and stock photography and routinely assist with art directing lawyer or other professionals and firm photography shoots, as well as sourcing, treating, and finalizing the
stock images for campaigns, collateral, and websites.
Once the design and scope are finalized, we build out all the agreed-upon functionality and custom modules for our clients. Our websites are fully-featured including everything you would need to run a successful site including bio management, service
and industry modules, fully searchable resource modules, case and matter management, news, blogs, publication databases, document management, and much more.
We migrate all current content, new content, and digital assets to the new platform. We have the expertise in place to auto-migrate content from many current CMS platforms.
Testing and review.
During this phase, we will test all aspects of the website and provide a functional site for your review and approvals. This includes testing in all grade A browsers as well as a suite of mobile platforms.
We will provide initial training for as many people as necessary that covers how to administer all aspects of the website including page creation, content editing, and much more. We supply all files necessary to properly manage your website including
graphics and templates. Once training is complete, all updates can be performed internally but, of course, are always on-call should you require our services or support.
Depending upon the needs of the firm, we can also help with all aspects of digital marketing, on-page, and off-page SEO, and traditional campaigns to drive leads, remain top-of-mind, and be found by potential clients and employees alike.
As one of a firm’s most important business development tools and brand assets, your website should be custom designed and developed by people who understand your industry, work tirelessly to keep you satisfied and value your brand, SEO, and security in equal measure. When it comes time
to develop your new website, or refresh your current one, trust the leaders in law firm web design.