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Smart & Biggar

Client

Smart & Biggar is Canada's preeminent IP strategic advisory firm. Since 1888, the firm has helped clients find value through the protection and intelligent application of their intellectual property rights. As Canada’s leading firm for intellectual property, Smart & Biggar has grown to include over 100 lawyers, patent agents, and trademark agents in five offices.

Smart & Biggar provides the highest quality IP advisory services and has filed more patent and trademark applications than any other firm in Canada. Their decades of experience in intellectual property, combined with deep knowledge and expertise across a wide range of technologies and industries, allows them to deliver clarity on opportunities and solutions that leverage a client’s IP to maximize value.

With a long and hard to spell name, Smart & Biggar / Fetherstonhaugh, and a dated website built upon aging technology, the firm was looking to update its brand and online presence to something more reflective of its leading market position. The firm reached out to Cubicle Fugitive to reimagine their brand and design a new best-in-class website.

We started by understanding what enabled Smart & Biggar to become the leading firm in intellectual property in Canada over the past 125+ years. We worked with the firm to articulate their brand position, as well as translate the new identity into a consistent visual brand which included logo development, campaign messaging, all new business collateral and stationery, as well as the design and development of a new firm website.

For the firm’s website, we created a unique and dynamic digital experience that puts the client at the center of all design, content, and development decisions. Reimagined from the ground-up, the new website differentiates Smart & Biggar from its competitors and reinforces their position as a world-class market leader for IP. The new site leverages data and technology to enable a 360-degree view of each client’s online journey.

An exceptional brand and client, we continue to work with Smart & Biggar on all their design, advertising, and technology needs.

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We regularly partner with professional service firms to deliver marketing and design solutions backed by strategy and insight.

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