Social Media Advertising and Marketing
Social media networks can be leveraged into powerful SEO and lead generation tools by providing your website with free, highly reputable, and trafficked site links and backlinks. When properly leveraged, they help firms to create awareness and interest with prospective clients and foster engagement with existing ones.
By regularly sharing links to your website on your firm’s social media pages, you are helping your website’s search engine optimization (SEO) efforts.
Google and other search engines review quality links to help determine how reputable your website is and therefore how high it should rank in organic search rankings for important keywords. They also place value on the regular ongoing addition of new links which demonstrates that your website is still relevant and generating new content. The more links that you can get from high ranking sources including major social media platforms, the better your website will rank online in search results.
When combined with ongoing content creation, your social media channels can play a big role in your larger content marketing strategy. Depending on your specific market and the types of clients you are pursuing, your firm will want to consider establishing a meaningful presence on many of the following social channels: