Teal
Client
Teal, a Managed IT firm based in the United States, specializes in providing comprehensive Managed IT services, cybersecurity solutions, compliance support, IT consulting, and Cloud solutions for small to medium-sized businesses. Teal was created through the merger of two separate Managed IT service providers. Following the merger, Teal enlisted the expertise of Cubicle Fugitive to guide them in developing a new company logo and formulating a strategic brand positioning for the new company.
Following the merger, the newly formed company’s objective was to create a distinctive and innovative name and identity that would set them apart from competitors while still honouring the essence of each company’s prior brands, missions, and established reputations. Both predecessor companies shared a profound commitment to assisting people, viewing themselves as collaborative partners rather than mere service providers. A significant portion of Teal’s clientele operates within sectors marked by intricate compliance and cybersecurity requirements, where the stakes are notably high. Cubicle Fugitive was faced with the challenge of harmonizing the attributes of their previous brands, the collective vision for the merged enterprise, and the expectations of their discerning clientele.
The brand strategy and logo seamlessly align with Teal’s fundamental mission and values. This strategic evolution reaffirms the company’s unwavering dedication to its clients and marks the beginning of a new chapter for Teal, its dedicated staff, and its valued clientele.