Teal: Brand Guidelines

At Cubicle Fugitive, we took great pride in developing a set of comprehensive brand and logo guidelines for Teal, a leading managed IT services provider that has emerged because of the merger of Aligned Technology Solutions (ATS) and TechGen. Our goal was to create a cohesive and impactful brand identity that perfectly reflects Teal’s dedication to excellence, sophisticated expertise, and unwavering commitment to client success.

We carefully crafted these guidelines to highlight Teal’s distinct brand pillars - Sophisticated, Persevering, Altruistic, and Transcendent. These pillars perfectly embody Teal’s approach to delivering unparalleled IT services and solutions, emphasizing the company’s proactive and essential role in protecting and furthering their businesses through information technology and cybersecurity.

At Cubicle Fugitive, we took great pride in developing a set of comprehensive brand and logo guidelines for Teal.

Our team put a lot of thought into designing the Teal logo, representing the company’s most valuable asset - its brand. The logo is a powerful symbol of Teal’s strong, modern, approachable, and trustworthy nature. The icon atop the “T” signifies Teal’s proactive and insightful technical decisions. We provided the firm with guidelines on logo usage, including clear space, minimum size, colour usage, and unacceptable uses, ensuring the logo’s integrity is maintained across all applications.

We also defined Teal’s primary and secondary colour palettes, emphasizing using Teal, Blue, and White to create a visually appealing and recognizable brand identity. The selected typography, Poppins, perfectly complements the brand’s modern and sophisticated aesthetic, making it ideal for headlines, titles, and body copy use. To aid in the application of the brand identity, we provided detailed information on file types (e.g., JPEG, PNG, EPS, SVG) and standard design terms (e.g., RGB, CMYK, DPI/PPI), ensuring consistency and quality in Teal’s branded materials.

Our guidelines serve as a foundation for all of Teal’s internal and external communication. By adhering to these standards, Teal can effectively manage its brand, reinforcing its position as a technology partner of choice and fostering a robust and cohesive identity that resonates with clients and stakeholders alike.