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The 'Social' ButterflyStrategy


  • Bachelor of Commerce, McMaster University (2021)

A graduate of the DeGroote School of Business, Kaitlyn has a thirst for everything marketing. Having previously worked in the customer service industry, Kaitlyn prides herself on delivering optimal client experiences by identifying pain points, ensuring clients feel heard, and tackling their problems with finesse. She regularly assists with a variety of projects including crafting brand strategies, conducting industry research, developing website architectures, and responding to clients’ ongoing marketing needs. She consistently brings a youthful and knowledgeable view to all things social media, ensuring that every brand has a voice of their own and that their visions become an elegant reality. 

With an eye for aesthetics, Kaitlyn loves helping clients bring their vision to life, whether it’s bringing a beautiful idea to fruition or transforming simple ideas into impactful results. Kaitlyn excels at fitting each piece of the puzzle together and providing effective and compassionate support to both clients and colleagues alike.

When Kaitlyn isn’t working or catching up on her favourite shows, she can be found spending quality time with her family, including her rescue dog Rayo who – just like his name – is as fast as lightning.

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