Lawson Lundell: 2024 Holiday Card
Project
Every holiday season is an opportunity to spark genuine connections, and for Lawson Lundell, we elevated this moment through an immersive, interactive holiday card experience designed to unite partners and clients in a memorable way.
We developed a custom digital journey anchored by a 54-piece interactive puzzle, each piece representing festive activities like skiing, skating, dining, music, and holiday traditions—moments that bring people together. Recipients received a beautifully branded e-card inviting them to a dedicated landing page featuring a vibrant holiday banner, a clickable puzzle experience, and a centrepiece video.
The animated video brought the season’s spirit to life as tiles adorned with mittens, snow globes, snowflakes, firm coffee mugs, skates, and skis playfully expanded, revealing heartfelt holiday messages one by one. For partners who value tangible greetings, we also created a premium printed card, complete with a QR code that seamlessly linked to the same digital adventure, bridging the gap between traditional and digital holiday cheer.
Across every touchpoint, Lawson Lundell’s holiday card campaign invited recipients to pause, play, and connect—whether virtually or with something to hold in hand—ensuring the season’s warmth was both personal and shareable.