Lax O'Sullivan Lisus Gottlieb LLP: Holiday Card Design
Project
Lax O'Sullivan Lisus Gottlieb LLP (LOLG) is renowned for its tradition of sending over-the-top, original holiday cards that bring clients unexpected joy year after year. From wry costumes and witty headlines to immersive digital journeys, they ask us to dream bigger each season—and we eagerly accept. Together, we’ve evolved a single annual card into an interactive, branded experience designed to spark laughter, strengthen connections, and set a new standard for client engagement.
“Every year, we’re challenged to outdo ourselves and create an experience that LOLG clients will remember long after the holiday season.”
Blending expertise in brand strategy, digital marketing, web development, and content creation, we reimagine LOLG’s holiday tradition as a bold expression of identity. Each campaign is an opportunity to innovate—and to create work that resonates with clients long after the season ends.
2024 Netflix-Inspired Card
Building on past successes, we created the 2024 holiday card by tapping into the universal love for holiday movie marathons. We recreated the iconic Netflix movie scroller, superimposing the faces of LOLG partners onto classic movie characters and incorporating authentic movie logos. This instantly recognizable and shareable interactive slider invited clients to engage deeply by browsing the “catalogue” of holiday favourites reimagined through the firm’s unique lens.
2023 Art Gallery Experience
In 2023, we transformed the holiday card into an immersive online art gallery. Partnering with an illustrator, we reimagined famous artworks featuring the firm’s partners as the subjects. The card became a fully coded, navigable virtual exhibit complete with era-appropriate frames and gallery banners, inviting clients to explore the collection at their own pace. Complemented by a custom email campaign, this sophisticated yet whimsical approach provided a memorable client experience.
2022 Where’s Waldo Adventure
The 2022 campaign invited clients to enjoy a fun, interactive game inspired by the classic "Where’s Waldo" format. Collaborating with an animation artist, we brought a custom illustration of the firm’s partners to life with hidden details throughout a festive scene. Users could explore using a magnifying glass cursor to discover partners’ faces, which revealed their names on hover, turning engagement into a playful adventure.
2021 Teams Chat Screen
As remote work became the norm in 2021, LOLG embraced the new digital reality with a holiday card designed to resemble a Microsoft Teams chat screen. It featured playful holiday messages exchanged between partners, resonating with clients adapting to virtual workplaces and adding warmth to a distant holiday season.
This concept allowed us to showcase our ability to combine Content Marketing, Digital Strategy, and Visual Design to create timely, relatable experiences that reinforce client relationships.
2020 Message of Support to Real Heroes
In 2020, we took a heartfelt and timely approach by honouring the real heroes of the COVID-19 pandemic — essential workers. In a year marked by uncertainty, LOLG sent a sincere message of gratitude and solidarity, balancing tradition with sensitivity and demonstrating social consciousness through their holiday greetings.