Smart and Biggar: Holiday Card Design

With a bold new brand in place, Smart & Biggar wanted to create something unique for their client holiday card and they approached Cubicle Fugitive to develop a few concepts for consideration.

We incorporated the firm’s vibrant brand red and new distinct dot to spread messages of peace, cheer, and joy to their clients and referrals in French and English.

Having adapted pre-produced video holiday cards in the past, Smart & Biggar wanted something a little more special this year. We had just completed and launched their new brand and the firm wanted a card that would incorporate and highlight their new brand and spread joy to their clients.

We created several concepts and storyboards and decided on a festive and cheerful stop-motion animation approach. We incorporated the firm’s vibrant brand red and new distinct dot to spread messages of peace, cheer, and joy to their clients and referrals in French and English.

The card was extremely well received by both clients and professionals within the firm.