Smart and Biggar: Social Media Advertising and Marketing

With the launch of the firm’s new brand, website, and advertising campaign, we wanted to ensure the firm’s social media channels were not only up-to-date with the firm’s new logo, colours, messaging, and imagery, but also included their refined messaging.

We also worked closely with their internal marketers to develop an entire suite of social media post templates. Many firms are opting to create professionally designed social media templates to disseminate content across Twitter, Facebook, LinkedIn, and Instagram. We created branded Canva templates that enable internal administrators to seamlessly publish professional, eye-catching, on-brand, and engaging content.

With the launch of the firm’s new brand, website, and advertising campaign, we wanted to ensure the firm’s social media channels were not only up-to-date with the firm’s new logo, colours, messaging, and imagery, but also included their refined messaging.

Our designers created post designs to promote speaking engagements, job opportunities and postings, new articling students, awards and recognition, media mentions, events, and firm news. We also developed a social media campaign to promote the firm’s new name.

Once approved, we uploaded all of the designs to Canva and created templates with already formatted libraries of images, fonts, colours, and other visual assets.