Smart and Biggar: Website
Smart & Biggar is Canada's preeminent IP strategic advisory firm. Since 1888, the firm has helped clients find value through the protection and intelligent application of their intellectual property rights. Following the brand strategy project, Smart & Biggar worked with Cubicle Fugitive to bring the firm’s brand to life in the digital space.
Working closely with the firm, we completely reimagined the website from the bottom up and created unique journeys for innovators who want to protect, enforce, or grow through IP.
The new Smart & Biggar website allows for a unique user experience using clean navigation, sophisticated search and sorting tools, and dynamic interlinking of substantive content based upon relevance, solution-focused user-journeys, and better use of headlines, titles, images, and highlights to entice visitors to deepen their exploration of the firm.
As part of our engagement with the brand positioning and strategy process, we developed all-new “who we are” and careers content, as well as, top-level landing page headline content. With a number of key capital improvement projects on the go, the firm’s marketing department retained us to further flesh out and develop the firm’s professional bios, and service and industry content.
During the development portion of the project, we implemented complex functionality that enables Smart & Biggar administrators to have full control over the new website, including ease of updates and workflow, bio versioning, dynamically generated custom PDF bios, interactive publications and newsletter module with a unique court proceeding database, and a database to house and dynamically display accolades and client success throughout the site.
For the firm’s popular RxIP Update, we created a custom publication grouping module that enabled readers to easily preview featured articles, court decisions, notices of compliance, regulatory updates, market access and pricing notices, court proceedings, and past issues, all from one dynamic landing page. Since the launch of the website, we have also further built out special interest resource centres for COVID and Patent Act information.
Reimagined from the ground-up, the new site differentiates Smart & Biggar from its competitors and reinforces their position as a world-class market leader for IP. The new site leverages data and technology to enable a 360-degree view of each client’s online journey.