Brands are much more than a logo. A clearly defined, articulated and reinforced brand strategy is an essential determinant of a client’s selection process and provides both your internal and external stakeholders with a clear sense of your firm’s strengths and core values.
Brand studies have shown that firms with a strong brand identity – meaning a clear mission statement, focused messaging and consistent visuals – are less vulnerable to market changes and price fluctuations, attract the best talent, enjoy stronger unity among firm stakeholders, and are afforded a consistent direction for marketing and communications initiatives thereby increasing their efficiency and effectiveness. The strongest brands are known to afford greater client loyalty and often garner premium prices.
Brand strategy is a large and complex area of marketing, one that is often misunderstood and undertaken by those without a foundational knowledge of the science that goes into creating brands that last.