Adair Goldblatt Bieber: Brand Positioning and Strategy

Adair Goldblatt Bieber partnered with Cubicle Fugitive to craft a brand strategy aimed at highlighting the firm’s distinctive approach and the extensive expertise of its legal professionals. This strategy was intended to guide the firm’s growth trajectory and serve as a blueprint for developing a new website.

Cubicle Fugitive embarked on an extensive discovery process to gain deeper insights into Adair Goldblatt Bieber, its client base, and its objectives. This involved conducting interviews with key stakeholders within the firm, who provided valuable perspectives on its operations and culture, and conducting client interviews to understand their experiences and perceptions of the firm. Furthermore, a thorough competitive audit was conducted to assess the firm’s standing compared to its peers.

Cubicle Fugitive provided comprehensive recommendations and a detailed report outlining the findings of the discovery phase and the positioning messaging.

Building upon the insights gained from the discovery process, Cubicle Fugitive developed a brand positioning that underscored Adair Goldblatt Bieber’s unique perspective, unwavering commitment to finding legal solutions, and fervent dedication to exceptional client service and litigation. The firm, along with its legal professionals and staff, actively challenges conventional law firm norms and is driven to eliminate barriers hindering outstanding service or inhibiting creative legal approaches. Ultimately, the firm is distinguished by its exceptional work for clients, its contributions to the community, and its support for young and talented litigators in Canada.

Cubicle Fugitive provided comprehensive recommendations and a detailed report outlining the findings of the discovery phase and the positioning messaging. These resources supported the firm in integrating the brand strategy into its daily operations and decision-making processes. Coupled with the launch of the firm’s new website, this initiative has effectively communicated Adair Goldblatt Bieber’s value proposition to existing clients and potential recruits.