Marketing Strategy and Plans
A strategic marketing plan, simply put, is your tactical plan for growth. With a business plan and a well-defined brand in place, firms often turn their attention to business development and marketing plans.
Our first step is to perform an audit of current marketing initiatives to ensure that the firm’s budgets are allocated in the most advantageous mediums possible. We analyze the firm’s current marketing tactics, financials, and targets and provide guidance on what should be kept, refined, or discontinued. Depending on your firm’s goals, we may also recommend an audit of your current website, social media, and digital marketing strategies and initiatives.
Once we have ascertained the current state of your marketing plans and initiatives, we then provide a multi-tiered marketing strategy that looks at client retention and development, new business development, visibility and brand awareness, student and lateral hire recruitment, and community building and charitable initiatives.
With our seasoned marketing, design, and media relations team in place, we develop a marketing and communications plan with an emphasis on determining the best options for delivering your objectives.
Market Research
At the foundation of all of our strategies is market research. With the best-in-market research tools at our fingertips, we combine our knowledge garnered from the initial discovery process with robust syndicated research studies and real-time data analytics to help inform and guide our recommendations.
We can provide country-wide and local marketing research for firms, providing insight into almost every aspect of your target market including demographic breakdowns, lifestyle habits and purchases, media consumption habits, and psychographics of your clients or referrals. With this information, we help you plan your media marketing more effectively as well as create and provide promotional materials and advertisements that speak directly to your various target markets.
We use the insights gleaned from market research to determine the best opportunities for growth, both online and off, and develop plans that will not only drive results but will also draw upon the expertise of the firm.
Market Intelligence
Cubicle Fugitive specializes in providing marketing and strategy support to professional services firms, educational institutions, and the legal industry. By focusing our efforts so narrowly, we have accrued a profound knowledge of our clients and their cultures, clients, processes, business structures, and goals.
We also intimately understand our clients’ competitors and external threats. We have built subject matter expert teams that advise on all areas of marketing for professional services firms. Our clients don’t have to waste time educating us on their industry, market, or business, but only what makes their firm unique.
When working with firms on their strategic plans, we often work in concert with economic and market research experts to gain increased market intelligence. We turn to them for a better understanding of the economic, labour, and demographic profiles and projections that will help firms plan for the future.
Marketing Plans
Once we understand your goals, we will work to develop a marketing plan that considers the nuances of your people, clients, and markets. We believe that the most effective plans should be developed with a clear understanding of the different key vantage points’ point of view: firm, practice or industry group, and individual.
With individual marketing and business development plans, we take a top-down and bottom-up approach. What this means is that we ensure that we understand the goals of your organization and firm first and then couple that knowledge a deeper appreciation for the skills and talents of the individual.
For some, networking and speaking engagements may not be their strong suit but instead are eloquent writers and therefore well-suited for things like blogging or writing articles. We focus on the strengths of the professionals within your organization and team in order to create effective and efficient marketing plans.
We not only help your firm understand the opportunities and focus your efforts, but we can mentor and train your team to deliver. Regardless of the tactics, we ensure that everyone is clear on what is expected of them and recommend setting up checks and balances internally to ensure everyone is being held accountable for meeting their objectives.
Business Development Training
We provide our clients with tactical and strategic recommendations, as well as hands-on training and workshops on client services and business generation through public speaking and networking, traditional and digital media, content marketing, social media marketing, and more.
Our team of strategists and coaches will work one-on-one with your professionals to help uncover their strengths, targets, and opportunities to build a tactical plan for the growth of their practice and to develop the necessary tools to put their results-based plan into action.
Every firm, every practice, and every individual is unique, so we are happy to customize our offering to meet your unique needs. Talk to us about your challenges today.