Marketing Strategy and Plans
A strategic marketing plan, simply put, is your tactical plan for growth. With a business plan and a well-defined brand in place, firms often turn their attention to business development and marketing plans.
Our first step is to perform an audit of current marketing initiatives to ensure that the firm’s budgets are allocated in the most advantageous mediums possible. We analyze the firm’s current marketing tactics, financials, and targets and provide guidance on what should be kept, refined, or discontinued. Depending on your firm’s goals, we may also recommend an audit of your current website, social media, and digital marketing strategies and initiatives.
Once we have ascertained the current state of your marketing plans and initiatives, we then provide a multi-tiered marketing strategy that looks at client retention and development, new business development, visibility and brand awareness, student and lateral hire recruitment, and community building and charitable initiatives.