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Charney Lawyers: Marketing Strategy and Plans

Project

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Charney Lawyers represents individuals in class action cases throughout Canada. Many steps are required in formulating and obtaining a class action in each province. In search of marketing recommendations, Cubicle Fugitive worked with Charney Lawyers on tailored promotion and advertising recommendations for the firm’s class actions.

To provide fulsome and actionable recommendations, Cubicle Fugitive developed a strategic plan determining who the target market is, where they are located, and recommendations for how best to reach them. Additional recommendations included designing and developing a microsite, digital marketing, and social media promotions.

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