Dentons Canada LLP: Brand Awareness and Business Building Seminar
Established in 1839, Dentons Canada LLP has undergone many mergers and iterations throughout its existence in Canada. Now, as a part of the world’s largest multinational law firm, its Canadian leaders were looking for guidance on how to best build their brand awareness and competitive positioning in Canada. Seeking a brand and marketing agency with substantial experience with law firms, Dentons determined that Cubicle Fugitive was uniquely positioned to help.
Working with the firm’s internal stakeholders, the team at Cubicle Fugitive leveraged its years of experience in research, marketing, and brand strategy to determine the best ways to communicate with the firm’s target markets. This culminated with a presentation prepared for the firm’s leadership that outlined important considerations for brand building as well as targeted recommendations. These recommendations outlined how different marketing channels and techniques can be leveraged to create impactful and effective results for the firm’s brand, making use of quantitative and qualitative data.
The presentation was so well received that we were asked to repeat it for the firm’s full national marketing team.