As one of Toronto’s top-tier litigation boutique and class action law firms, Charney Lawyers continues to grow its team of highly-skilled litigators. To welcome one of its newest lawyers the firm placed an advertisement in a prominent trade publication. Cubicle Fugitive was tasked to conceptually design a new print ad that conveyed the firm’s high level of prestige and seriousness while making them stand out amongst their competition. The ad was also the first marketing collateral that would be shared since the launch of their new logo, brand, and website which Cubicle Fugitive also had the pleasure of designing and developing. With Charney’s distinct brand, we incorporated the illustrations and new brand attributes such as font, colours, and style into the ad. We also drafted the headlines and body copy for the ad.