Brattys LLP: LinkedIn Strategy, Banners, and Social Media Templates

As part of its broader digital transformation, Brattys engaged Cubicle Fugitive to design and launch a new website and establish a more credible and consistent presence on LinkedIn—an area that had been largely underutilized. Before our engagement, the firm’s profile featured only its full logo and company name, with no supporting content or visual elements.

Recognizing the importance of LinkedIn for reinforcing a firm’s brand and voice, we recommended that Brattys invest in a thoughtful and sustainable social media strategy that would align with the firm’s new website and reflect the professionalism of the firm itself.

Bringing the Brand to LinkedIn

We began by creating a range of custom LinkedIn banner options to complement the new website visuals. These included clean, line-art illustrations inspired by the homepage and abstract architectural imagery featured throughout the site. Each option was designed to deliver a modern, polished first impression and create a seamless brand experience across platforms.

We also advised the firm to update its profile image and replace the full logo with its icon—a best practice that improves visual clarity and impact on the platform. To further support the firm’s presence, we wrote and optimized the “About” section to ensure that tone, messaging, and positioning aligned with the refreshed website content.

Custom Canva Templates for a Streamlined Social Strategy

To make social content creation easy and efficient, we developed a full Canva brand kit and a suite of versatile, on-brand templates. Each template reflects the firm’s modernized visual identity and is tailored to accommodate the kinds of content law firms most frequently share—firm announcements, awards, speaking engagements, new hires, job postings, and notable dates.

Since the firm had little prior social media infrastructure in place, our approach was grounded in best practices and informed by years of experience working with professional services firms. Each element was thoughtfully designed and created to equip the Brattys team with everything they need to manage their social presence confidently and effectively.

The result: a set of ready-to-use tools that allow the firm to show up consistently, professionally, and with ease online.