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Bergel Magence LLP: Market Research and Marketing and Advertising Plans

Project

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Upon completion of the firm’s refined look and newly developed website, the next phase was to increase brand awareness and recognition to potential clients in the North Toronto and surrounding areas.

To get started, Cubicle Fugitive used information gathered from Numeris’ RTS Study for targeted media habit research, Metroeconomics for local market data, and insights gathered from the Ontario Injury Prevention Resource Center. From there, Cubicle Fugitive provided recommendations for target markets, along with the best times and ways to reach each market.

Cubicle Fugitive analyzed bus routes and locations based on the proximity of strategic landmarks in order to determine the best marketing spend for the firm.

Cubicle Fugitive identified a number of strategic billboard locations, including those near hospitals, accident reporting centres, and intersections with high incidences of collisions. Cubicle Fugitive plotted these locations on local maps and determined the best time frames based upon availability and firm budgets.

Transit and bus shelter advertising was also utilized to help expose their brand to a larger audience of drivers, pedestrians, and transit riders. Cubicle Fugitive analyzed bus routes and locations based on the proximity of strategic landmarks in order to determine the best marketing spend for the firm.

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