Bergel Magence LLP: Brand Positioning and Awareness Campaign

Bergel Magence LLP is a personal injury law firm that has brought together a team of talented, dedicated lawyers, who work together to ensure that their clients receive the best representation and legal advice possible.

Cubicle Fugitive was approached by Bergel Magence to help investigate, articulate, and promote a brand position that is meaningful to referrals, current and potential clients as well as employees of the firm, and improve their position in the personal injury marketplace.

With the concept of family being so ingrained in the firm’s history and values, Cubicle Fugitive further developed this concept into an overarching theme. 

Through an extensive research and discovery phase, Cubicle Fugitive worked to uncover and refine the Bergel Magence’s brand identity and positioning. At its core, Bergel Magence is a “family firm”. Formed by Hy Bergel over four decades ago it has been passed down to his children and is currently managed by his three sons and his daughter. With the concept of family being so ingrained in the firm’s history and values, Cubicle Fugitive further developed this concept into an overarching theme. Once the firm’s points of difference and positioning were fully articulated and refined, they were rolled into brand messaging and website content.