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Bergel Magence LLP: Website

Project

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Once the brand strategy project was complete, Cubicle Fugitive worked with Bergel Magence on a full-scale redesign of their website.

The new logo is an eye-catching wordmark whose bold, uppercase design conveys the firm’s strength and dedication to achieving results for their client. The firm also prides itself on its dedication to being accessible and family-focused. Cubicle Fugitive chose to highlight these brand attributes with a new warm orange brand colour and through the selective use of fonts.

The mega menu not only allows for important information to be that much more accessible to visitors, but it also enables the firm to display their custom photography in additional ways.

The refreshed brand elements along with the new logo were integrated into the new website design. The branded orange is tastefully used throughout the website and draws the user’s eyes to both important headings and calls to action. The homepage features a custom banner paired with the firm’s new family-centric messaging.

Leveraging the new content management system (CMS), the site structure has been re-worked with a new mega menu that creates a more intuitive navigation experience for visitors. Not only does the mega menu allow for important information to be that much more accessible to visitors, but it also enables the firm to display their custom photography in additional ways.

The new website is complemented by new custom photography that shows the camaraderie shared by Bergel Magence’s lawyers and staff. These photos appear prominently on both the new website, as well as in Bergel Magence’s new advertisements.

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