Logo Design
Logos are more than the visual representation of your firm’s name. They help our brains process information quickly and, provided they are custom designed, evoke a sense of who you are as a firm and what you stand for.
When designing custom logos for law firms and professionals, determining the right fonts, customizing the letterforms, and designing the perfect icon can be extremely challenging. When it needs to have the support of over 100 partners, it is a wonder that anything gets approved.
At Cubicle Fugitive, we have been designing corporate and law firm logos since 2003 and spend the time upfront to investigate your firm and company, understand your vision, and design a new logo that will stand the test of time.
Unlike other marketing agencies, we understand that a rebrand has cost consequences and should not be undertaken unless the strategy is warranted.
If the company is new, the name requires changing, the logo is illegible or poorly designed, or the firm needs to convey an entirely new strategic direction, a new logo might be warranted. If a refresh is all that is required, we will gladly evolve your company’s brand to meet the vision of the firm.
With logo design, we pay great attention to the scalability of a logo and ensure it can stand as both a colour and black & white icon (often sponsorships and advertisements will dictate that you need both options, as well as something that is legible at a 1” width). We custom design options that accurately reflect your brand attributes and firm attitude. We work with your current colour palettes or select new ones that convey the right message to potential clients, employees, and referrals.
Because we know making a final selection on your logo can be challenging, we visualize the top selections across a series of potential collateral from stationery to advertising to help you determine the best logo for your firm. We aim to make the process as seamless as possible with the goal that your new logo meets the firm’s needs today and tomorrow.