Capstan Legal: Logo Design and Visual Brand

Capstan Legal, a newly launched boutique law firm specializing in cybersecurity and commercial litigation, partnered with Cubicle Fugitive to create a strong, professional, and modern visual identity anchored by a crisply designed wordmark logo.

The logo design uses a bold, clean sans-serif font that conveys clarity, strength, and professionalism, emphasizing the firm’s expertise and approachable confidence. A stackable wordmark version was developed for flexible usage across different media and touchpoints.

The carefully chosen colour palette centers around a distinctive red that gives the brand boldness and distinction. This is complemented by a darker red and a neutral grey for sophistication and professionalism. Secondary and tertiary accents use muted blues to introduce subtle tones that balance the reds with calmness and trust.

This colour palette, combined with the strong typographic wordmark, establishes a cohesive and scalable brand system that supports Capstan Legal’s intent to present as modern, capable, and forward-thinking from its first impression. The visual identity is well-suited for both digital and print applications, including a single-page landing site designed to launch the firm’s professional market presence.