Redgrave LLP: Logo Design and Visual Brand

Having worked with Cubicle Fugitive to update its brand identity and market positioning, Redgrave LLP asked our team to reimagine its logo and visual identity to capture the firm’s dynamic approach to solving fast-paced, high-impact challenges in the information law space.

The updated visual identity builds on the strength of the firm’s existing brand elements—notably its iconic red circle—by introducing a refreshed colour story anchored in a bright, vibrant red. Paired with a core palette of black and cool grey, and complemented by bold teal and blue tones, the new colours convey both energy and stability, underscoring Redgrave’s dynamic approach and leadership in a rapidly evolving field.

With significant brand equity in its original “R in a circle” mark, the firm opted for a thoughtful evolution rather than a total redesign. We introduced a modernized typeface that reflects Redgrave’s timeless yet contemporary perspective and refined the logo to subtly enhance its strength and presence. Supporting brand elements—such as alternating circular patterns—add a sense of movement and visual rhythm across materials, while animations on the firm’s website reinforce its agility, precision, and strategic innovation.

This new identity extends across all facets of the firm’s marketing and communications materials, including its website, stationery, presentation decks, and social media, and creates a cohesive and compelling brand experience that reflects its stature as a trailblazer in information law.