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Redgrave LLP: Stationery and Marketing Material

Project

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Redgrave LLP first engaged Cubicle Fugitive in a brand refresh involving a redesigned website, updated logo and visual brand, copywriting, and brand guidelines to bring it all together. With the brand guidelines complete, Redgrave needed to update their stationery for uniformity. We were tasked with designing all new stationery for the firm, including modern clear plastic business cards, electronic letterhead, envelopes, a proposal template, and customized PowerPoint templates.

Redgrave sought a business card design that incorporated its brand attributes, distinguishing the firm from its peers. The firm decided on transparent plastic business cards to help it stand out from others and represent its brand value of transparency with its clients. These business cards support Redgrave's determination to carve its own path and affirm its reputation as cutting-edge industry leaders by presenting a tangible indication of its ability to do things differently.

We designed electronic versions of the firm’s letterhead, incorporating its refreshed logo and brand fonts. The proposal template included a cover page with the red, blue, and grey circles that appear throughout its website to ensure the firm’s refreshed brand is used consistently across all communications. To ensure the recipient quickly recognizes Redgrave, the firm completed its stationery package with classic envelopes featuring the updated brand assets.

Each stationery item was carefully crafted to ensure alignment between all brand materials, and the PowerPoint Template (PPT) was no different. Using Redgrave’s newly designed website as inspiration, the red and white PPT backgrounds utilized the red, blue, and grey circles appearing throughout the site. The PPT was created knowing the template would be used by Redgrave’s professionals, allowing individuals to easily create PowerPoint presentations for internal and external presentations.

Redgrave’s stationery now follows the updated brand guidelines with its new brand assets in the design and ensures consistency throughout all touchpoints.

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