Evans Law Firm: Visual Brand and Business Collateral
John Evans is a litigation, employment, and labour lawyer with 30 years of experience working with clients across British Columbia, Alberta, Ontario, Quebec, New Brunswick, and Newfoundland. John is a long time client and approached Cubicle Fugitive to help him establish a refreshed visual brand identity for the Evans Law Firm that would showcase his sophisticated and timeless approach to law.
Cubicle Fugitive began the process by implementing a new visual brand identity, including a refreshed logo, new business collateral and stationery, and new corporate photography.
For the logo, Cubicle Fugitive chose a sans-serif font to represent classic service. Our designers incorporated a new shade of blue, which was then extended across firm business cards, letterhead, and marketing collateral, bringing a sophisticated appearance that represents John’s 30 years of experience in the legal field.
To compliment his visual brand, we worked with John to arrange new photography. The goal was to draw a contrast between John and the background; this was achieved by utilizing a dark blue background to compliment the blue brand colour, with lighting centered on John to offer contrast and focus. Cubicle Fugitive gave the photographer direction, providing examples with general guidelines about placement and lighting to achieve the desired impact.
The visual brand elements were then extended into the design of the new Evans Law Firm website.