Redgrave LLP: Website Design and Development

Redgrave LLP, a US-based law firm with offices in Washington, DC, Northern Virginia, Chicago, Minneapolis, Los Angeles, and San Francisco, approached Cubicle Fugitive for assistance with designing and developing its new website. The firm’s goal was to enhance its brand, content, and website to better articulate its reputation and focus on its leadership and expertise in the constantly evolving space of information law and governance.

The redesign centred around the brand themes of Foresight, Force, and Focus, strategically implementing the brand into all aspects of the design and development process. Foresight represents the firm's commitment to thought leadership in the rapidly evolving field of information law. Force encapsulates the brand's dynamic visual identity, with minimal clutter on pages to facilitate user navigation. Focus ensures that the brand’s visual elements, including animations and layout, guide users toward essential information without distraction. The final product features a clean, user-friendly interface that prioritizes content while infusing brand elements that provide visual interest and engagement.

A primary objective of the project was to articulate the firm’s mission, methodologies, and experience in a clear and engaging manner. Key pages such as "About Redgrave" and "The Redgrave Difference" became focal points for conveying this narrative. The project involved extensive collaboration and feedback, particularly regarding the area of focus pages, which were crafted to enhance user experience while telling Redgrave’s story through carefully curated content and visuals.

One of the standout features of the redesigned website is the newly added careers page and a database showcasing the firm’s work and client experience. This initiative aimed to attract potential talent with a fulsome picture of the firm's culture and employee experience. All content pages utilized a cohesive visual design, including animated elements and custom videos. The use of the circular design motif became a key visual element across the site, helping to tie together content and visuals while enhancing the storytelling aspect of the website.

The unique elements of the site reflect a complete overhaul that transformed how content is accessed and presented. Notably, the team directory is organized intuitively, allowing users to filter by position, distinguishing advisors from attorneys. Images used in client work sections were purposefully selected to enhance descriptions, while awards and recognitions were displayed subtly yet impactfully. The design incorporated layered circular patterns that draw attention, and development efforts emphasized the firm’s brand colours, particularly red, through dynamic elements like a custom video banner.

Overall, Cubicle Fugitives’ work with Redgrave LLP resulted in a polished, modern website that not only meets but exceeds the client’s goals, positioning the firm as a thought leader in the area of information governance. The firm continues to work with Cubicle Fugitive on a number of marketing initiatives.