Pink Larkin: Website Design and Development

When respected law firm Pink Larkin expanded its service offerings and team, the firm identified a need to modernize its brand and website to better reflect its current identity, future direction, and breadth of capabilities. The goal was to reposition the firm within the Atlantic Canadian legal and business landscape with a refreshed, unified brand that could resonate across platforms, while also improving the user experience and accessibility of its digital presence.

Cubicle Fugitive partnered with Pink Larkin to deliver a complete brand and website transformation. Our engagement began with a comprehensive brand strategy process to uncover the firm’s core values, voice, and unique market position. Through stakeholder interviews, collaborative workshops, and competitive analysis, we helped define a brand that captures Pink Larkin’s blend of professionalism, warmth, and legal excellence—highlighting a firm that is as personable as it is proficient.

Building on this foundation, our website strategy and design teams worked to translate the refreshed brand into an engaging and intuitive digital experience. From site architecture and content planning to design direction and development, every element was crafted to reflect the firm's identity and create a seamless experience for users across devices.

To bring the brand to life visually, we recommended the use of custom photography throughout the site. We collaborated closely with the client and their chosen photographer, providing creative direction, mood boards, and guidance to ensure alignment with the site’s tone and storytelling goals.

The resulting website is a clear, compelling, and contemporary reflection of Pink Larkin's expertise and client-focused approach. The updated brand voice and visuals present the firm as confident and caring, making the site feel both professional and personal. Internally and externally, the new platform has been met with enthusiastic feedback and praised for its clarity, usability, and strategic design. This project stands as a strong example of how strategic brand development and website planning can work in tandem to elevate a firm's identity and position a firm for continued success in a competitive market.