Website Strategy and Information Architecture
Before we start designing any website, we work with the firm to review, analyze, and provide recommendations on the new information architecture of the website. We focus on understanding the firm, your clients and target markets, recruitment needs, and current user-habits and analytics.
We couple our knowledge of your firm or company with our expertise in digital and vast knowledge of the legal and professional services markets, to ensure your new website is user-friendly, includes targeted journeys, and stands out and compete against the competition.
As more and more firms emphasize the need to be found online through search engine optimization (SEO), we recommend working with your marketing team to ensure the content and website structure is indicative of the clients and business the firm wants to attract. Using this information, we generate recommendations for a new site structure and layout, including main and sub-navigation (e.g. best possible organization of the firm's information) and content categorization (website taxonomy).
Website SEO and Site Structure Audit
We also offer a more fulsome SEO audit and recommendations strategy. When potential clients are looking for a lawyer or other professional, either through a direct visit or through a specific search engine query, it is essential that you have a targeted page (or pages) of content on your website that relates directly to the services you want to be found for. By performing a more exhaustive search engine optimization (SEO) research and analysis phase, one which includes a review of client and competitor service offerings, we can better understand what terms people are using online to find your key services. During this phase, we can assist with the following: