Redgrave LLP: Content Development

Redgrave LLP is a US-based law firm focused exclusively on the ever-evolving areas of eDiscovery, information governance, data protection and data privacy law that supports Global and Fortune 500 companies, as well as digitally intensive start-ups, with their most challenging, sophisticated, and complex information and privacy law matters.

Having previously worked with Redgrave LLP on their website, Cubicle Fugitive was excited when the firm approached them to refresh its brand positioning and visual identity. This required the development of new website content, including lawyer bios and practice area descriptions, that spoke to its position as an industry titan at the forefront of a fast-moving and constantly evolving area of law.

We took the insights from our comprehensive work on the firm’s brand identity and performed additional competitive and industry research, identifying avenues to strengthen its messaging on its print and digital marketing materials, including its website. To achieve a consistent brand voice that accurately captured the firm’s status as high-performing innovators with deep experience in information law, we drafted practice area page copy that resonated with the firm’s refreshed brand identity and spoke directly to clients about the firm’s agile approach to resolving high-stakes matters. We also supported Redgrave LLP’s updated messaging with strategic copywriting and meta-descriptions, enhancing the site’s visibility on search engines. We also ensured comprehensive brand consistency by rolling out Redgrave LLP’s updated brand messaging on firm brochures and social media collateral.

By partnering consistent messaging with a refreshed visual and brand identity, Redgrave LLP’s content effortlessly communicates its value proposition to clients with bold, authentic messaging that reinforces its status in the industry.