Data Analytics and Data Reporting
Understanding who is using your website, where they are coming from, and how they are engaging with your content is critical for any firm looking to generate leads or engage with clients and referrals online. There are countless free and paid tools to help you gauge the effectiveness of your website; however, the challenge is often not how to get the data but how to make sense of it.
Our Sitefinity websites come fully integrated with Google Analytics so that your reports are shown in the content management system (CMS) dashboard, eliminating the extra step of logging into the analytics dashboard on Google. This dashboard includes enhanced reports, giving you further insight into customer journeys.
Above and beyond basic Google Analytics page view tracking, we work with firms to set up integrations between Sitefinity and enhanced Google tools to provide you with more comprehensive website tracking and analytics.
This includes tracking of website button clicks, email, and click-to-call link clicks, social sharing clicks, form interactions (e.g., contact form submission), page printing and downloading, page scrolling, and more.