Data Analytics and Data Reporting
Data Analytics
Understanding who is using your website, where they are coming from, and how they are engaging with your content is critical for any firm looking to generate leads or engage with clients and referrals online. There are countless free and paid tools to help you gauge the effectiveness of your website; however, the challenge is often not how to get the data but how to make sense of it.
Our Sitefinity websites come fully integrated with Google Analytics so that your reports are shown in the content management system (CMS) dashboard, eliminating the extra step of logging into the analytics dashboard on Google. This dashboard includes enhanced reports, giving you further insight into customer journeys.
Above and beyond basic Google Analytics page view tracking, we work with firms to set up integrations between Sitefinity and enhanced Google tools to provide you with more comprehensive website tracking and analytics.
This includes tracking of website button clicks, email, and click-to-call link clicks, social sharing clicks, form interactions (e.g., contact form submission), page printing and downloading, page scrolling, and more.
This additional Google Analytics website activity data can be leveraged to provide a comprehensive view of the way users are interacting with your website, helping you to evaluate the success of specific marketing initiatives and to find opportunities for improving your firm’s lead generation funnel. We also ensure during set up that digital advertising conversion tracking tags are correctly installed (if needed) and that your Google Analytics account is linked to Google Search Console to facilitate the reviewing of your website’s indexing status and search engine visibility.
If desired, we offer ongoing website analytics reporting on a monthly or quarterly basis. We tailor these reports to your specific needs, designing them to provide an easy-to-read topline overview of your website’s metrics, key areas of success, and opportunities for improvement. Essentially, we provide a full 360-degree view of your website’s traffic and user patterns and can help make sense of this information, providing targeted and actionable plans to improve website usage and lead generation.
Data Reporting
Data has become so valuable in this day and age that some experts suggest that it is now even more valuable than oil. But this value is often left untapped, leaving firms to make decisions without benefiting from objective information already at their fingertips.
Our full-service offerings extend to the important and emerging fields of data analytics and reporting in the digital arena. This means that we make it our business to understand the who, what, where, when, and why of your website along with that crucial explanation of how we can use this information to drive business improvements.
Our team of digital marketers is experienced in using the full suite of Google Marketing Platform tools including:
- Google Analytics (including GA4): web analytics tool for collecting and analyzing visitor traffic data on websites and apps
- Google Looker Studio (formerly Google Data Studio): dashboarding & data visualization tool for sharing information in attractive reports
- Google Optimize: split-testing (A/B testing) tool for websites and apps
- Google Tag Manager (GTM): website tag management system that facilitates e-marketing enhancements
We provide customized solutions ranging from easy-to-read top-level summaries to customizable in-depth reports with the information you need. At Cubicle Fugitive, our team of analysts and strategists work with you to ensure you not only have the tools and resources to understand your important data, but also the information and insight to transform your online experience.
Contact us today to learn more.