Lawyer bios and professional profiles are often the most accessed portion of any law firm or professional service provider’s website. Often, prospective clients visit a firm’s website to seek out more information about a lawyer, accountant, advisor, or doctor because they have been referred by another professional, colleague, or friend and would like to know more about them.
We approach lawyer and professional bios as mini microsites unto themselves. A professional bio is a chance to make a great first impression with potential clients, referrals, and other professionals. Not only should they convey your high level of expertise and professionalism, but they should also give the reader a sense of who you are, how you practice, and what they can expect from you.
We have interviewed thousands of professionals over the past two decades to learn about their character, professionalism, and service in order to convey these attributes to prospective clients in standout personalized bios. Basically, we help craft bios that provide potential clients a sense as to why they should select you over your competitors.
We take great care in the design, user-experience, and functionality of a firm’s bios. Through our research and discovery phase, we seek to understand your firm’s desired vision, tone, clients and business drivers, and make recommendations for design, content, and usability.
With regard to a firm’s directory of bios, we ensure that professionals are easily searched, sorted and found by relevant criteria such as name, expertise, and location, and that your photos are accompanied by key contact information and click-to-call functionality to make it easy for prospective clients to contact you even when using mobile devices.
When building a new website for a firm, we work closely with you to determine the best sorting options for all of your professionals, your practices and areas of expertise, and resources. We believe that bios are an essential part of any professional services firm website and have taken great care to create a seamless ability to develop and edit information for each professional in the website’s content management system (CMS).
All bios can be managed by a simple-to-use online form which can have unlimited items all in a templated format. From this management tool, an administrator can quickly edit bios and easily interlink them with other items like practice areas, blogs, cases, news, events, and other resources. Each bio has its own version history that can be viewed and restored, and all bios can be printed in a nicely formatted design.
Our CMS also offers the ability for your firm to hold multiple versions of a professional’s bio in the same database. While only one version of the bio will be accessible to the public, your marketing team can export printable PDF or Word Template versions of bios for presentations and RFPs that focus on specific areas of expertise over others or is made available in another language as needed.
Photography is an essential aspect of any web design project and it is, therefore, important that any imagery aptly represent your firm’s desired brand. Given that bios are such an important part of a professional services firm’s website, we strongly recommend to our clients that they should update their photos regularly and invest in professional images when the time comes.
We work with several talented photographers to execute your vision and can help streamline the process by sourcing photographers and soliciting quotes, coordinating and arranging the photoshoot, booking hair & make-up artists for photos, and art directing and styling professionals throughout the shoot.
Whether you need a simple edit of your current bios or completely new profiles and photos, our marketing team at Cubicle Fugitive can help you craft the right message, ensure you stand out from your competitors in the best ways possible, and have photos that are current and professional.