Conway Litigation: Professional Bios and Profiles/Content Marketing and Copywriting
Brand strategy extends to every piece of collateral and every touchpoint. To ensure the brand positioning was integrated across the firm, Cubicle Fugitive developed all new website content to highlight the firm’s unique capabilities and strengths.
Conway also engaged Cubicle Fugitive with refreshing their professional bios. To ensure the bios highlighted each professional, and reflected the refreshed brand identity, we carried out a series of interviews to fully understand each lawyer. While sharp and decisive, the firm celebrates the uniqueness of each member of the firm, so it was important to keep that feel throughout the bios. As the firm offers services in both English and French, it was also crucial that all the content be translated to both languages. Cubicle Fugitive worked with the firm to coordinate translation services to ensure all content was concise and impactful.
In addition to the professional bios, Cubicle Fugitive also worked closely with the firm to source photographers for new headshots, and provided art direction.