Cubicle Fugitive is highly experienced in researching, writing, and editing engaging content that accurately represents the voice and brand of a firm including copy about your organization, professional and lawyer bios, service and industry pages.
In developing content for bios and practice or expertise areas, our approach is to emphasize how clients benefit from working with your firm, not just simply talking about yourselves.
- Ensure content is more client-focused than firm focused;
- Confirm that the desired tone is professional, consistent across the site, and matches your firm’s brand;
- Confirm that the depth and breadth of the content is applicable to your target market (and enough for search engines to understand what you do);
- Certify that content is useful to prospects and contains targeted industry-specific information;
- Balances the preferences of individual lawyers or professionals and practice groups or departments with the strategies of the firm; and,
- Makes important information easy to find – your home page should also be an aggregator of valuable information.
Migrating Your Content
Having built hundreds of websites for firms since 2003, we have developed tools that enable us to seamlessly migrate content from almost any database. While newly developed content often needs to be migrated manually, much of a firm’s substantive content can be auto-migrated through the development of custom scripts from your current database to ours.
If the firm takes the opportunity to revise their services and practices, this will have implications for the migration and remapping of content. We try to make the process as easy as possible for clients by providing tools and direction on how best to handle this for a smooth carry-over of content from one database to another.
We will work together with the firm’s marketing department to provide guidance, structure, new content, or simply editing of content for SEO. We will ensure none of your content is left behind and our team of developers will make sure the process for rebuilding your firm’s website and migrating your vast resources is as seamless and painless as possible. Our content marketing team is here to help.