skip to main content
Open Sharing Icons

Conway Litigation: Logo Design

Project

View Client

Following the brand strategy, we assisted with Conway to reimagine their logo. The first step was to establish the foundation for a strong brand and new visual identity that embodies the sharp and decisive litigation counsel and reputation established by the firm’s people.

The logo incorporates a subtle arrow which symbolizes how Conway shows their clients the “way”, with their forward-thinking and dynamic approach to the law, conveying the idea of pushing forward, and being the ones to forge the path. The typeface is Noir Pro. Noir is a sans serif font family with contemporary aesthetics heavily influenced by early 20th century geometric typefaces. While having its geometric structure it carries an organic personality with a touch of warmth injected into each form.

The dramatic and pronounced angles represent the sharp and precise nature of the lawyers at Conway. Together, the design elements create a logo which is both bold and progressive while still carrying with it an air of prestige and timelessness.

Ready to start a project?

Our breadth of expertise and years of experience allows us to custom tailor solutions that are perfect for your business. Contact us to find out how.

Let's
work together.

We regularly partner with professional service firms to deliver marketing and design solutions backed by strategy and insight.

If you're looking for a firm that understands your challenges, has the expertise to provide real-world, actionable solutions and can turn you and your firm into rockstars, get in touch today. We'd love to hear from you.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.