Conway Litigation: Tradeshows and Events
Conway Litigation endeavoured to solidify its position as the premier choice for law students in the province of Ontario. To achieve this objective, they enlisted the services of Cubicle Fugitive, a reputable marketing agency, to develop advertising banners banners. The banners were to be utilized during events at the University of Ottawa, effectively resonating with the students and emphasizing the firm’s unwavering commitment to excellence in litigation.
Cubicle Fugitive crafted banners that seamlessly aligned with Conway’s distinctive brand identity. The banners showcased the firm’s unparalleled ability to “translate law” – a skill that sets Conway apart from its competitors. Utilizing the dark colours of Conway's brand in contrast with light writing and purple accents helps the banners pique interest at in-person events.
The banners not only showcased the firm's bilingual practice but also highlighted the lawyers' unique ability to decipher complex legal concepts.
Being a bilingual firm, it was essential for Conway to cater to both French and English-speaking audiences. Cubicle Fugitive created the banners in both languages, ensuring inclusivity and effective communication with all potential candidates.
Combining compelling messaging with a striking design, Cubicle Fugitive effectively conveyed Conway Litigation's sophisticated brand image. The banners not only showcased the firm's bilingual practice but also highlighted the lawyers' unique ability to decipher complex legal concepts. This strategic approach successfully captivated the attention of aspiring law students, prompting them to explore further opportunities with Conway and consider a career as a litigation lawyer.