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Lax O'Sullivan Lisus Gottlieb LLP

Client

Lax O’Sullivan Lisus Gottlieb (LOLG) is a premier litigation law firm known for winning some of the most high-profile cases in Canada. The firm's focus is significant civil and commercial litigation involving private and public businesses, financial institutions, and regulatory bodies both in Canada and internationally. While they are very focused on their work, they don’t take themselves too seriously. Lax O’Sullivan is a well-known, highly respected law firm that is willing to infuse a little humour and creativity into their marketing materials.

The firm approached Cubicle Fugitive to build a new website that both conveyed their established brand and improved upon their existing site’s functionality to become more user-friendly. As part of our engagement, we created a new campaign to extend across their business collateral and communications. One that was fresh and unique, while also being timeless enough to reflect the firm’s brand for the foreseeable future.

Cubicle Fugitive designed and developed a simple, yet elegant new website based on a mobile-first strategy. It features new lawyers' photos art directed by Cubicle Fugitive to be used on bio pages and for use in a rotating lawyer carousel on the home page. We assisted with the writing succinct and informative content, including copy for new bio pages. The site employs an easy to use enterprise-level content management system (CMS) and allows Lax O’Sullivan to employ a full suite of tools to fully manage their website including biography management, practice area management, the ability to upload and organize images and documents.

Since the launch of the website, we’ve designed ads, social media posts and platforms, marketing strategy, and we’ve even been called upon to generate ideas for their renowned holiday cards.

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