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Robson Carpenter LLP: Content Development (Bios)

Project

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Robson Carpenter LLP approached Cubicle Fugitive about aligning their website content with the new brand strategy that Cubicle Fugitive had already assisted with. Through interviews with key stakeholders, the Cubicle Fugitive team discovered that the lawyers and staff of the firm were a major contributing factor to the success of the brand.

Wishing to further highlight the professional qualifications and stellar service provided by the firm, Cubicle Fugitive assisted Robson Carpenter with updating the professional bios on the website to showcase the unique talents of each individual.

To begin the process, Cubicle Fugitive conducted one on one interviews with each team member to fully understand their skills and strengths, and how they serve their clients. The new bios were complimented by new photography and headshots directed by the guidance of the Cubicle Fugitive team then posted to the newly designed website.

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