Robson Carpenter LLP: Brand Positioning and Strategy
Robson Carpenter hired Cubicle Fugitive to re-envision the way their brand indicated a dedication to quality service, innovative ideas, and commitment to clients. The goal was to establish a brand direction that represented the level of quality expected from the firm and their lawyers.
To determine the best strategy, Cubicle Fugitive completed a thorough audit of the of the current website, brand materials and competitors. We also spoke with the entire team at Robson Carpenter to garner an understanding of what made the firm stand out, both internally and externally. Our findings helped develop a set of strategies to lead the firm into a new era.