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Robson Carpenter LLP: Logo Design and Visual Brand


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With an excellent reputation in place, Robson Carpenter LLP was looking to update their visual image to match the high-quality services that the firm provides and emphasize why clients continue to choose their firm. Robson Carpenter LLP approached Cubicle Fugitive for assistance with refreshing its brand identity. After working with the firm to determine its new brand positioning, a new logo was key to communicating the new brand.

The new logo needed to convey the new brand strategy. To convey who the firm is through the logo, the design team explored various font and colour combinations and styles. What was decided upon was an all-lowercase, sans-serif font paired with a deep navy blue and burnt orange combination. The orange underlining was used to add visual interest and draw the viewer’s eye from left to right/start to finish. These orange lines were used throughout the new website to tie the brand together.

Cubicle Fugitive then worked with Robson Carpenter to implement the new visual brand identity, including all new business collateral and stationery, a new robust responsive website, and new corporate photography. All elements were in conjunction with content development and brand strategy to ensure the brand was positioned consistently across all platforms and messaging.

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