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Robson Carpenter LLP: Logo Design


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Robson Carpenter LLP approached Cubicle Fugitive for assistance with refreshing their brand identity. After working with the firm to determine their new brand positioning, a new logo was key to communicating the new brand.

The new logo needed to convey the new brand strategy. In order to convey who the firm is through the logo, the design team explored various font and colour combinations and styles. What was decided upon was an all lowercase, sans-serif font paired with a deep navy blue and burnt orange colour combination. The orange underlining was used to add visual interest and draw the viewer’s eye from left to right/start to finish. These orange lines were then used throughout the new website to tie the brand together.

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