- Google Ads and Google Analytics Certifications (2017)
- Public Relations, Post-Graduate Certificate, Loyalist College (2013)
- Hons. B.A. in Musicology and Political Science, Queen’s University (2011)
A strong proponent of evidence-based marketing, Alexander provides strategic value to clients and colleagues by finding solutions based on thorough research and analysis. Inquisitive by nature, he identifies critical gaps in data and acquires key information needed to support targeted, measurable, and cost-effective digital marketing strategies.
Alexander supports clients with their day-to-day marketing needs through online advertising, search engine optimization (SEO), website analytics, and research and analysis. As a marketing communications professional, he has contributed to integrated communications campaigns for local and national audiences and has worked on media relations, writing, and event management projects.
With over six years of experience in a variety of sectors including legal, health sciences, non-profit, and government, Alexander understands the importance of making informed choices when promoting professional services online. He is passionate about empowering clients with knowledge that enables them to maximize strategic opportunities and minimize fruitless efforts.
Recognizing that digital marketing may be unknown territory for clients, Alexander excels at breaking down complex data and statistics to achieve clear, relevant, and effective recommendations.
You can rest assured that there is rhyme and reason to your online initiatives with room to test, measure, and pivot accordingly.
Alexander’s love of data and marketing is not confined solely to his work – he is also fascinated by stats in sports (think Moneyball) and marketing strategy and tactics in politics. Alexander is an avid long-distance runner because he knows he can always bet on himself.