- Google Ads and Google Analytics Certifications (2017)
- Public Relations, Post-Graduate Certificate, Loyalist College (2013)
- Hons. B.A. in Musicology and Political Science, Queen’s University (2011)
Alexander is passionate about empowering clients by helping them to maximize strategic opportunities and minimize fruitless efforts. He excels at delivering clear, relevant, and effective content tailored to achieve specific objectives. In his role as content marketing strategist, Alexander works with clients to unlock key messaging and share it across website content, advertising copy, and printed marketing collateral.
With over eight years of experience across a variety of sectors including legal, health sciences, non-profit, and education, Alexander understands the importance of making informed choices when promoting professional services. He has been a part of large integrated communications campaigns for local and national audiences and has worked on research and analysis, media relations, and event management projects. Alexander also supports clients with their day-to-day marketing needs including marketing strategy, digital marketing and digital advertising, and search engine optimization (SEO).
Recognizing the importance of communicating clear messages to diverse audiences, Alexander excels at writing tailored content to help clients communicate with stakeholders, clients, and potential clients to help them to achieve their goals.
Alexander understands the value and importance of professional bios, and he is very deliberate in his approach to researching, interviewing, and ultimately writing them. He takes care to make sure that he presents professionals at their best for their clients and stakeholders.
Away from the office, Alexander’s love of marketing communications extends to volunteering in content marketing roles with the Legal Marketing Association. He is also an avid runner and is always looking to try out new activities.