- Google Ads and Google Analytics Certifications (2017)
- Public Relations, Post-Graduate Certificate, Loyalist College (2013)
- Hons. B.A. in Musicology and Political Science, Queen’s University (2011)
A strong proponent of evidence-based marketing, Alexander provides strategic value to clients and colleagues by finding solutions based on thorough research and analysis. Inquisitive by nature, he identifies critical gaps in data and acquires key information needed to support targeted, measurable, and cost-effective digital marketing strategies.
With over ten years of experience across a variety of sectors, including legal, health sciences, non-profit, and education, Alexander understands the importance of making informed choices when promoting professional services. He aids clients in addressing their day-to-day marketing requirements through a spectrum of skills including digital marketing, web analytics, search engine optimization (SEO), and proficient project management.
Alexander possesses a comprehensive skill set. As a Digital and SEO Strategist, he assists with Google Ads, ad copywriting, social media advertising, keyword research and strategy, content optimization (on-page SEO), link building (off-page SEO), Google Analytics, and customized analytics solutions.
Recognizing that digital marketing may be unknown territory for clients, Alexander excels at breaking down complex data and statistics to achieve clear, relevant, and effective recommendations. He is passionate about empowering clients with knowledge that enables them to maximize strategic opportunities and minimize fruitless efforts.
Alexander’s love of data and marketing is not confined solely to his work – he is also fascinated by stats in sports (think Moneyball) and marketing strategy and tactics in politics. Alexander is an avid long-distance runner because he knows he can always bet on himself.