- Post-Graduate Certificate, Public Relations, Mohawk College (2021)
- Hons. B.A in English, Wilfrid Laurier University (2020)
As a strategic and client-focused Brand and Communications Manager, Meagan is committed to gaining a deep understanding of her clients' needs to develop brand and communications strategies that effectively convey key messages. Leveraging her extensive background in English literature, communications, and public relations, Meagan excels in crafting creative and targeted brand communications that resonate with a client’s unique tone of voice.
Meagan excels in distilling complex concepts into clear and concise messages. Her responsibilities encompass defining and articulating clients' points of differentiation in the market, formulating brand positioning and messaging, developing comprehensive communication and social media plans, and producing various communication materials, including website content, professional bios, social media content, press releases, news items, and newsletters. Meagan will also coordinate the design of brand collateral, including logos, website designs, business collateral, advertisements and bio photos.
With a wealth of experience collaborating with professional service providers, spanning not-for-profits, law firms, accounting firms, municipal government corporations, and business professionals, Meagan draws upon her profound understanding of diverse industries to craft engaging and memorable content tailored to key audiences. Grounded in strategic thinking, all content is meticulously curated not only for its compelling delivery but also to effectively achieve a client’s objectives.
Outside of work, Meagan actively volunteers with Girl Guides of Canada and finds enjoyment in trying new recipes with her family and friends, attending yoga classes, or reading a good book.