Bergmanis Preyra LLP: Digital Marketing & SEM

Cubicle Fugitive created and operated the digital marketing campaign for Bergmanis Preyra LLP’s Night Out Contest. The contest gave participants the opportunity to enter for a chance to win tickets to a concert in one of seven Ontario concert venues.

The digital ads consisted of a Google Ads search campaign targeted to the areas near each concert venue which was updated following each contest draw. By using broad keyword targeting parameters, the ads reached a large audience and in turn led to high numbers of clicks to the contest landing page and completions of the contest registration (i.e., conversions).

Website analysis demonstrated that the ads were a major contributor to the contest’s success by accounting for 43% of the registrations.

The campaign was ultimately a success. Website analysis demonstrated that the ads were a major contributor to the contest’s success by accounting for 43% of the registrations. These registrations came at a lower cost-per-registration than initially forecasted.