Cunningham Bounds: Copywriting and Attorney Bios
Project
Whether personal injury, tort or commercial litigation, the lawyers at Cunningham Bounds fight tenaciously for their client's rights against the insurers or companies who have injured them. As a result of their dedication to litigation, products have become safer, medical policies and procedures have become more effective, and countless individuals have received just compensation for their injuries.
With a desire to ensure the firm’s bios were consistent, comprehensive, and indicative of the caliber of lawyer at the firm we wrote and designed all new attorney bios.
As part of our brand positioning project, we also completely rewrote the content of the website including who we are, how we can help, why Cunningham Bounds, what to expect as a client or a referral partner, or as a career seeker and all top-level content. The firm was so happy with the writing work we did for the brand communications portion of the project that they retained our services for new attorney bios and practice area content.
With a desire to ensure the firm’s bios were consistent, comprehensive, and indicative of the caliber of lawyer at the firm we wrote and designed all new attorney bios. For the firm’s practice area content, it was as important to ensure the writing was client focused as it was SEO focused. All the website content, practice pages, attorney bios, headlines and advertising copy we developed for Cunningham Bounds was done with the intention of positioning the brand, providing valuable information, and ensuring the firm is found by those looking for a plaintiff attorney.